TikTokers prepare to blitz followers with coverage of the coronation

  • April 30, 2023
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Royal watchers with hundreds of thousands of followers on the app are gearing up to cover the event for younger audiences

Amanda Matta, 28, is eagerly anticipating the king’s coronation. The TikToker, known as “matta_of_fact” posted her first video on the topic in December last year, and has “lots more coverage, explainers and analysis” coming up for her channel.

Matta has 1.2 million subscribers, an enviable audience for even established media outlets, and has become an influential voice on the app when it comes to the royals.

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