With DeSantis campaign event, Musk seeks to shore up a sinking Twitter

  • May 24, 2023
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The social network has floundered since the tech billionaire took over – political live streams may give the platform relevance

The news that Ron DeSantis will launch his presidential campaign during a live Twitter appearance with Elon Musk marks the tech billionaire’s latest attempts to shore up engagement with the social network at a moment of crisis for the company.

The event – which will take place Wednesday on Twitter Spaces, a live stream feature that is often broadcasted at the top of Twitter’s feed – was confirmed by Musk on Tuesday afternoon. Speaking at the Wall Street Journal CEO Summit, Musk called the Florida governor’s decision “ground breaking” and said it won’t be the last political event that Twitter will host.

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