‘TikTok is age agnostic’: how Kylie and Fleetwood Mac found new young fans

  • June 28, 2023
  • 0

Musicians, some well into their 70s, are engaging with the platform to discover gen Z just value a good tune

They have long been a staple of older music lovers’ playlists, but classic stars – from Kate Bush to Fleetwood Mac and Kylie Minogue – are bypassing traditional music platforms to find younger audiences on TikTok, one of the app’s music chiefs has said.

The platform, once regarded as a teen dance fad, has evolved into one of the key players in the music industry, allowing legacy superstars to connect with fans who were born decades after they started releasing music.

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