With 100 million users and counting, is Threads is on course to finish off Twitter?

  • July 11, 2023
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Meta wants its new rival to be a friendly, news-free space. But with missing features, it might not leave Elon Musk’s platform in the dust quite yet

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It feels as if the death of Twitter has been greatly exaggerated since Elon Musk took ownership of the company. Indeed, it’s not Musk, but Meta’s launch of Threads – which has 100 million-plus users in a matter of days – that could be the biggest threat to Twitter at present. Threads, though, appears to be a very different social media beast. For starters, Meta’s response to Twitter is accessed through your Instagram account, meaning you can automatically follow the accounts you already follow on Instagram. And though it looks quite similar to Twitter, with short text-based posts, it differs in key ways.

Friendly and news-free

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