X marks the spot: the many fellow fans of Elon Musk’s favourite letter

  • July 24, 2023
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From The X-Files to X-Men, Xbox to Xerox, X is loved by brands in tech, media, music and more

Will Elon Musk’s X rebrand help Twitter soar to new heights?

Elon Musk has replaced Twitter’s longstanding bluebird logo with an “X”, reflecting the company’s new name of X Holdings Corp and his vision of creating “X, the everything app”.

The letter clearly holds some fascination for the world’s richest man; one of his early online ventures was the bank X.com, which he co-founded in 1999.

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