Tinder wants to sell a $500-a-month subscription. Can they justify that? | Nancy Jo Sales

  • August 7, 2023
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Tinder’s users say long-term relationships are their number-one goal. Yet dating apps are failing at finding people love

Romance scams are among the most common type of online fraud, with losses in millions of dollars. Scammers prey on people’s need for love and connection, which can make them vulnerable to manipulation. “There’s no end to the lies romance scammers will tell to get your money,” warns the Federal Trade Commission.

I couldn’t help but think of this when I saw that Tinder has just announced it is moving ahead with plans to launch a new “high-end” membership for as much as $500 a month. Tentatively called Tinder Vault, representatives of the company have said that the new service will provide an “even more fun experience” and “quality matches” for “exclusive” users.

Nancy Jo Sales is the author, most recently, of Nothing Personal: My Secret Life in the Dating App Inferno

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