How savvy trillion-dollar chipmaker Nvidia is powering the AI goldrush | John Naughton

  • September 9, 2023
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The US firm best known for its gaming tech has long been ahead of the curve in supplying the tools needed by tech developers

It’s not often that the jaws of Wall Street analysts drop to the floor but late last month it happened: Nvidia, a company that makes computer chips, issued sales figures that blew the street’s collective mind. It had pulled in $13.5bn in revenue in the last quarter, which was at least $2bn more than the aforementioned financial geniuses had predicted. Suddenly, the surge in the company’s share price in May that had turned it into a trillion-dollar company made sense.

Well, up to a point, anyway. But how had a company that since 1998 – when it released the revolutionary Riva TNT video and graphics accelerator chip – had been the lodestone of gamers become worth a trillion dollars, almost overnight? The answer, oddly enough, can be found in the folk wisdom that emerged in the California gold rush of the mid-19th century, when it became clear that while few prospectors made fortunes panning for gold, the suppliers who sold them picks and shovels prospered nicely.

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