Microsoft accused of damaging Guardian’s reputation with AI-generated poll

  • October 31, 2023
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Publisher says poll speculating on cause of woman’s death that appeared next to Guardian article caused ‘significant reputational damage’

The Guardian has accused Microsoft of damaging its journalistic reputation by publishing an AI-generated poll speculating on the cause of a woman’s death next to an article by the news publisher.

Microsoft’s news aggregation service published the automated poll next to a Guardian story about the death of Lilie James, a 21-year-old water polo coach who was found dead with serious head injuries at a school in Sydney last week.

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