‘Musk needs to be adored … Zuckerberg is out of his depth’: Kara Swisher on the toxic giants of Big Tech

  • March 4, 2024
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The journalist and podcaster has been scrutinising Silicon Valley for decades, knows all the big players – and once believed that tech could save the world. But that was before greed and ego got in the way

“This is about love gone wrong,” says Kara Swisher, looking back on a life spent studying the giants of Big Tech. “I saw the possibilities of tech being the saviour of humanity – or at the very least, really helping people, in terms of community and knowledge and education. And instead, you know …”

She pauses, and wearily exhales. “It’s like that old expression: ‘They promised us jetpacks, and this is what we got?’ Like, are you kidding me?” But, she adds: “The problem isn’t tech. It’s people.”

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